Apple September 9 Event: iPhone and Major Product Announcements Expect

Apple is preparing for one of its biggest product events of the year, with the company's September 9 presentation expected to introduce new hardware.

The event comes during a particularly competitive period for the smartphone industry, as manufacturers continue to experiment with artificial intelligence, foldable displays and more powerful mobile processors.

Apple's September events traditionally attract significant attention because they introduce the company's newest generation of flagship devices.

Why this year's event matters

The smartphone market is changing rapidly.

Artificial intelligence has become a major selling point, while foldable phones are gaining momentum among premium smartphone buyers.

Apple is also facing increasing competition from Samsung, Xiaomi, Huawei and other manufacturers that have aggressively expanded their premium product portfolios.

The September event could therefore provide an indication of Apple's strategy for the next generation of smartphones and connected devices.

Apple's event is scheduled for September 9, according to reporting from The Verge